Before defining our product, there were key questions to be answered. We created a survey for gym goers, gym owners and professionals, medical practitioners and further looked into existing products focused at upper body work-outs. Findings from this research helped us identify key elements to be targeted through our product:

​

1. Target Market: Performance and Strength Enhancement against Rehabilitation. This was adopted citing the market size of the strength and endurance building market, in addition to the increased home workout trend during the pandemic

2. Versatility: The upper body consists of a variety of muscle groups, and the general gym goer preferred to be able to exercise multiple muscle groups with the same equipment

3. Space Efficacy: While gym owners were more forgiving on space constraints, the home users were specific about being able to stow the equipment into a minimal footprint when not in use

4. Serviceability: This was a multi-faceted requirement that translated itself into design complexity as well assembly. The ideal product would be self assembled and serviceable for general failures directly by the end user

5. Standing workout  -  Unique and compelling for upper-body equipment

6. Levels of adjustability  -  Accommodate all types of users